Family Business Legacy
Creating a Lasting Business Legacy Through Effective Transition Planning

Have you made a plan?

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Program Instructor


Don McCrea, Ph.D.

The program: Most family business owners do not realize that they have only a 30% chance of successfully transferring leadership to the next generation or to a new business owner, and an additional third do not make it to the following generation. There are multiple reasons that such a large percentage of family businesses never realize their founders’ dreams. The primary reason is that the family business owner delays planning for a successful transition until it is too late to make the changes that may be needed to realize the full—and in some cases, any—value of their business. The secondary reason is that, even if they have started transition planning early enough, the planning that has been done inadequately addresses the nine key factors that must be incorporated to ensure a successful transition to the next generation or to the next owner.

This half-day seminar will help participants to:

  • Understand the potential costs of not developing a comprehensive transition plan;
  • Know when to start their transition planning with adequate time to implement a successful transition;
  • Know what decisions have to be made and when to make them;
  • Identify the key advisors their business requires for a successful transition;
  • Ensure their transition plan addresses all the areas and actions required;
  • Understand the roles of the advisory team that will be needed; and
  • Know how and when to successfully implement their transition.

Registration - Registration opens on Monday, November 13

The Family Business Legacy Workshop will be offered on Saturday, February 3, from 8:00 am to 12:00 pm.


In order to enroll in this program:

  • Register Online OR
  • Contact the SEIE main office
    • By Phone: 707-664-2394
    • In Person: School of Extended Education, Stevenson Hall 1012, 1801 East Cotati Avenue, Rohnert Park, CA 94928-3609

Course Curriculum

There are nine critical components that must be planned for and successfully implemented to ensure a family business transition returns the ultimate value of the business legacy that has been created. Especially important is the wealth that has been created through the family business that will be realized at the time of transition of leadership or ownership. The nine factors are:

  1. Revivement®: How will you spend your many years of retirement? What will you do to maintain purpose in your life?
  2. Transition Choice: What transition choice will you make—transfer, buyout, ESOP, sell, other?
  3. Wealth Assurance: How effectively have you created and grown the value (and values) of the business and the wealth you have created?
  4. Protective Shield: What are the protective (legal and tax) shields you have put in place to protect and enhance the value you’ve created?
  5. Successor Planning: What is the succession plan you have put in place—who will next manage the business? For intergenerational businesses, you must effectively manage the dynamics within your family as you develop your succession plan.
  6. Successor Preparation: How will you prepare the next business owner to successfully assume the leadership of the business?
  7. Exit Plan: What are the action steps you will take to transition the business to the next generation or owner? What is the succession plan you have put in place—who will next manage the business? For intergenerational businesses, you must effectively manage the dynamics within your family as you develop your succession plan.
  8. Business Sustainability: How will your business sustain revenue and profits after you have transitioned leadership to the next owner?
  9. Implementation: You must carefully select your advisory team and project manager; and then develop and implement an integrated transition plan.

Plans are underway to offer a series of courses on Creating a Lasting Business Legacy beginning Fall 2018 as part of the SSU School of Extended and International Education Professional Development Programs. Here are a few of the topics that would be covered in the Creating a Lasting Business Legacy Program:

  • Making the Transition Choice
  • Legal and Tax Structures That Protect your value and wealth
  • Succession Planning and Family Dynamics
  • Preparing Your Successor
  • Creating an Effective Exit Plan
  • Business Sustainability

Drop/Refunds

See our drop/refund policy in General Information here.

Financial Aid

There is no financial aid offered for this program.

Faculty Information

Don McCrea's passion is in helping family business owners realize their dreams for themselves, for their families, for their employees and other stakeholders, and to retire successfully and comfortably.

He helps individuals and their businesses achieve phenomenal, enduring success. He has worked with businesses of all sizes in a variety of capacities business strategist; management, marketing and sales consultant; sales, marketing, and systems development manager; intrapreneur (in-house entrepreneur); and systems designer; custom education solutions consultant; and educator.

Dr. McCrea holds a Ph.D. in Executive Management from the Peter F. Drucker Graduate School of Management at Claremont Graduate University and an M.S. in Mathematics from the University of Michigan. He also holds an AB degree in Mathematics from Humboldt State University. He is a member of the Association for Practical and Professional Ethics and the Association for Transpersonal Psychology.