Logos and Marks

Logos and Marks Downloads

The Sonoma State University seal and logo are symbols of the University and may be used by University departments, centers and institutes according to the following guidelines:

Logo

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Any of the versions of the SSU logo should be used by University departments, centers and institutes.

The SSU logo has a curved line within it, representing the hills that serve as a backdrop to the campus, and utilizes two fonts: the word "Sonoma" is in Americana and the words "State University" are Avant Garde.

There are several approved versions of the logo, shown below. The University logo should be used on:

  • Letterhead/envelopes/business cards
  • Publications
  • Posters/fliers/postcards
  • Print advertisements
  • Merchandising items such as clothing, pens, mugs, etc. (except those items that use the athletic mascot)
  • University podiums
  • University vehicles
  • Web pages

Modifying the logo in any way is prohibited. This includes, but is not limited to, superimposing words or graphics across the logo, around it or through it. The logo cannot be distorted, stretched or altered in any way. It may not be used as a basis for another emblem or logo such as by attaching a program name to it. The color of the logo must be either University blue and white as shown at top left, or black and white.

The Sonoma State University name and logo supersede all others in size and proportion; the University name and logo should always supersede in prominence the marks of any departments or programs. The logo should be no less than 1" wide, unless what it is being used on is very small and a 1" logo cannot be accommodated.

Sub-Identity Logos (secondary)

In support of managing an effective visual identity for Sonoma State University, the University maintains a strong general presumption against the use of sub-identities. While there exists the flexibility to incorporate a sub-identity within the University identity system, for example the application of the 50th anniversary logo, in all instances sub-identities must be submitted to university.affairs@sonoma.edu for consideration prior to commissioning any design work. In considering any application for the adoption of a sub-identity the University will consider:

  • Whether there are compelling communication considerations in support of the use of such an identity
  • The nature of the activity which the proposed logo is to represent and the associated size, significance and overall impact of proposed visual identity
  • The degree of compatibility between the proposed sub-identity and the University's visual identity system, for example in the use of colors and design layout
  • The duration of the event or program that would utilize the sub-identity

In all cases, sub-identity logos or marks may not supplant the Sonoma State University logo in prominence.

Seal

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Sonoma State University's seal is a symbol of the University itself, and all for which it stands. The elements within the seal include:

  • a dove, which symbolizes peace and freedom of the spirit
  • a torch, which represents the flame of learning
  • a tree, which exemplifies the beauty and strength of the redwood which gives this region its name, the Redwood Empire
  • the Latin words, lux mentis, lux orbis, appear at the bottom of the seal and translate to "light of the mind, light of the world"

The seal is not a promotional device, but serves to strengthen institutional identity and acts as an official mark. Therefore, its use is restricted and reserved for official University documents only, such as:

  • Commencement-related items
  • Policies
  • Transcripts
  • Certain certificates and awards (may also use the logo)
  • Building monument signage
  • Items representing the president
  • University podiums (may also use the logo)

Modifying the seal in any way is prohibited. This includes, but is not limited to, superimposing words or graphics across the seal, around the seal or through the seal. It cannot be distorted, stretched or altered in any way. It may not be used as a basis for another seal, logo or mark such as by attaching a program name to it. It may not be used as decoration or as background art. The color of the seal must be either University blue and white, black and white, or presidential gold. The SSU seal should not appear in conjunction with any other logo or seal.

The seal must never appear smaller than one inch in diameter and will have at least 1/8 inch of blank space surrounding it. Any usage of the seal, for web or print, must be approved by the University Affairs Division at university.affairs@sonoma.edu. Do not copy a logo from a website as web images are low resolution and do not produce well in print.

Social Media Avatar

Departments and programs of SSU use this avatar for their social media sites. It may only be used for social media. As further identification of a specific department or program, the name of that group can be listed in the title of the page, such as on the School of Extended & International Education Facebook page.

As with other Sonoma State University marks, modifying the avatar in any way is prohibited. This includes, but is not limited to, superimposing words or graphics across the avatar, around it or through it. The logo cannot be distorted, stretched or altered in any way. It may not be used as a basis for another avatar, such as by attaching a program name to it. The color of the avatar must be University blue.

Seawolf Marks

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The "Seawolf" is a mythical creature and title of a book ("The Sea Wolf") by famed author and adventurer Jack London. While the SSU mascot bears no resemblance to the antagonist in the book, it celebrates London, who made his home and wrote many of his books living in the north bay town of Glen Ellen in Sonoma County.

The Seawolf mascot and various secondary marks comprise the athletic signature. These images are intended primarily for athletics and not generally for scholarly, co-curricular or academic use, although their use is permitted in certain circumstances and by express permission of the Department of Intercollegiate Athletics. Do not copy the mascot from a website, scan it from a printed document, or re-create it.

The athletic signature combines the two elements of the athletics brand, the Seawolf logo and wordmark. The athletic signature is to be displayed in approved colors only (dark blue, PMS 286; and light blue, PMS 278). Permission for its use must be obtained from the Department of Intercollegiate Athletics. They will offer guidance on which mark to use, and when. Contact Brandon Bronzan: brandon.bronzan@sonoma.edu; x4-2358.

University-Related Groups' Use of Logos and Marks

All websites must use the approved Web templates available via the Web Office at web.support@sonoma.edu. Requests for a non-standard website will be directed to the Web Advisory Committee.

Auxiliaries

Auxiliaries, (SSU Academic Foundation, Sonoma State Enterprises and the Associated Students), use their own logos with the following descriptor: "An auxiliary organization serving Sonoma State University (or SSU)." Review of materials printed or produced online by auxiliaries is the responsibility of the manager of each auxiliary.

Student Clubs/Organizations

Student clubs and organizations do not use the University logo unless their program or event has primary sponsorship from a University department. The descriptor "A chartered student club of the Associated Students of Sonoma State University (or SSU)" must be noted on printed or online pieces. Review of materials printed or produced online by student groups is the responsibility of the clubs/organization advisor.

Support Groups

Support groups, such as the Seawolf Sports Network and Alumni Association, use their own logo with a sentence describing their function and relationship to the University such as "An operating activity of the Sonoma State University (or SSU)." Review of materials printed or produced online by support groups is the responsibility of their University liaison.