Q. How can I improve the ranking of my pages in the search results?

A. There are several things you can do to make sure your pages show up in search results, or show up nearer the top.

  1. Make sure your pages have meaningful titles using <title></title> tags. It's a very common mistake to forget to give a new web page a title (try going to Google and search for "Untitled-1"). Pages with the search terms in the title will be ranked slightly higher than they would with the search terms in the body of the file. Try to make the title short and specific.
  2. Use header tags (<h1>, <h2>, etc) to define the headings in your pages. If you've been using font size tags to make larger text for headings, your page isn't getting the rank it should have. For example, <h1>English Department</h1> will get a much higher ranking than <font size="+3">English Department</font>.
  3. Make sure your page is housed on one of the campus web servers and is browsable from the SSU homepage (even if it takes many clicks). See the FAQ "Can I include my pages in the campus search engine?" for the full list of starting pages.
  4. If after doing all of the above, your pages still don't show up, or show up high enough in search engine results, contact the IT Web Office and request a consultation.

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