News Release
University Affairs Office
1801 E. Cotati Avenue
Rohnert Park, CA 94928-3609
(707) 664-2057
    April 1, 2004
    Contact: Jean Wasp, Media Relations, (707) 664-2057,


Boot Camp Targets Secrets of Entrepreneurship, May 4-6

Secrets to navigating the complex and ever-changing world of business is the focus of the third annual Entrepreneurship Boot Camp at Sonoma State University from May 4-6.

The three-day intensive training program for entrepreneurs and business owners covers many topics, from raising capital, opportunity recognition, business valuation, preparing the business plan, building a management team, structuring the deal and exit strategies.

The attendees will also receive guidance and advice from successful entrepreneurs, investors and business professionals at a fraction of the cost of hiring similar experts.

Included in the list of distinguished speakers are attorney Ron Star, a nationally-recognized expert in deal structuring; Jim Andersen, an expert on business valuation; Lesley Berglund, Harvard MBA and CEO of The Winetasting Network; Jean Hackenburg, former CFO of Atari, and Rob Dellenbach, attorney and partner at Fenwick and West LLP.

Also included in the program is the NOBLE Award Dinner, which honors a person who exemplifies "entrepreneurial excellence."

The cost of the program is $495 through April 9 and $595 afterwards. This includes meals and all course materials. Scholarships are available. Sponsors include the SSU School of Business and Economics, Exchange Bank, National Bank of the Redwoods, Bank of Petaluma, Sonoma National Bank, Wells Fargo Bank, Moss Adams CPAs, Herb and Jane Dwight and the Northern California Small Business Development Council.

To sign up for the Entrepreneurship Boot Camp, or to obtain more information, contact Beth Baker at (707) 664-2393, the School of Business and Economics at (707) 664-2220, or visit the Sonoma State University School of Business and Economics website at


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Last Modified: 04/01/2004