Wine Marketing and Tourism Conference

November 6, 2017 8:00 AM


The Wine Business Institute is pleased to participate in the Wine Marketing & Tourism Conference. 

Please drop by our booth to learn about our seminar, certificate and degree offerings, or join our faculty in one of their sessions (see faculty experts featured below).

The Wine Marketing and Tourism conference will provide ample information on wine marketing and wine tourism in order to improve your own local offerings. This conference will bring together many leaders within the wine industry creating a useful and high end network of members.

November 6 - 8, 2017
Hyatt Vineyard Creek Hotel
170 Railroad St, Santa Rosa, CA

The Wine Bloggers Conference will be held on November 9, 2017, following the Wine Marketing & Tourism Conference. Register early for WMTC to get $100 off the Wine Bloggers Conference.

Wine Business Institute Faculty Experts
Featured at the Conference:



Keep Customers Coming Back | November 8th, 11:30 a.m. - 12:30 p.m.
Elizabeth Slater, Professional Faculty, Wine Business Institute, Sonoma State University.
Learn innovative techniques to ensure first-time visitors become long term customers. Tips and tactics and in-depth information on what you should know about your customers to keep them coming back.


 Best Practices in Global Wine Tourism | November 8th, 11:30 a.m. - 12:30 p.m.
Dr. Liz Thach, MW, Professor of Marketing, Wine Business Institute, Sonoma State University
Dr. Liz Thach will present international success stories of wine tourism from a collection of fifteen case studies from around the world describing methods used to establish new wine regions, attract customers, create collaborative relationships with stakeholders, preserve the environment, and establish measurements for wine tourism.

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Big Names in Winery Marketing | November 8th, 2:00 p.m. - 3:00 p.m.
Paul Wagner, Professional Faculty, Wine Business Institute, Sonoma State University
Paul Wagner will lead a panel of top marketers in the wine industry through a discussion of what works and what doesn't in winery marketing. 


winecon4.jpgTopic TBA
Damien Wilson, Hamel Family Chair, Wine Business Institute, Sonoma State University


For more information please click here or please email info@zephyrconferences.com.

Contact SBE
Contact SSU
Sonoma State University School of Business and Economics. Reach.
1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377 31034