Vision, Mission, and Values

What we're known for today. And who we are becoming.

Our vision:

Sonoma State University's School of Business and Economics is the educational catalyst for a collaborative, thriving North Bay economy and its impact on the global economy.

Our mission:

The mission of Sonoma State University's School of Business and Economics is to create extraordinary learning experiences for our students and to advance best business practices in the North Bay and beyond.

We fulfill this mission by:

  • Providing memorable and transformational educational programs for the global business professionals of the future and for the emerging leaders of North Bay enterprises.
  • Being an exemplar of best practice by researching, developing and applying the business tools, methods, and strategies that we teach our students.
  • Convening and engaging the North Bay business community toward generating regional economic prosperity. 

Our core values:

As a core constituency of Sonoma State University, the School of Business and Economics supports and affirms the declared values of the university community:

  • Academic Excellence
  • Student‐Centeredness
  • Creativity
  • Respect
  • Collaboration and Shared Governance
  • Global Perspectives
  • Sustainability 

We avow a triple-bottom line perspective for measuring organizational success including: (A) social equity, (B) environmental stewardship, and (C) economic prosperity.

Languages we speak:

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Sonoma State University School of Business and Economics. Reach.
1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377