Academy of Wine Business Research Conference Program 

July 25 - 28, 2017  I  Sonoma State University  I  Sonoma & Napa Regions, California

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Download a PDF of the conference program & schedule
 

 

Social Media Hashtag: #AWBR2017


Day 1: Tuesday, July 25, 2017 (Hyatt Hotel*)

8 a.m. - 3:30 p.m.
Wine Business Education Summit*


12:00 p.m. - 2:00 p.m. & 4:00 p.m. - 5:00 p.m.
Early Registration for Conference Attendees

5:00 p.m. - 7:00 p.m.
Academy of Wine Business Research Conference Welcome Reception
Knight's Valley Garden Room

 

Day 2: Wednesday, July 26, 2017 (SSU)

Guest WIFI:
Username: SSUSummer
Password: Seawolf1961

 

8:30 a.m.
Registration and Coffee Reception

8:45 a.m. - 9:30 a.m. 
Opening Session:
Welcoming Remarks and Conference Information
Location: Ballroom A

  • Dr. William S. Silver, Dean, School of Business and Economics, Sonoma State University
  • Ray Johnson, Executive Director, Wine Business Institute at Sonoma State University
  • Larry Lockshin, President, Academy of Wine Business Research, University of South Australia in Adelaide, Australia
  • Liz Thach, Conference Chair, Sonoma State University
  • Janeen Olsen, Conference Chair, Sonoma State University


SESSION ONE: Wednesday, July 26th
9:30 a.m. - 10:45 a.m.


Session 1.1 Online Purchases of Wine

Location:  Alexander Valley Room
Session Chair: Jean-Eric Pelet, ESCE Paris, France

1. Do wine buyers purchase wine differently online versus in brick and mortar stores?

  • Marguerite Higuet, KEDGE Business School, France
  • Hervé Remaud, KEDGE Business School, France

2. How do consumers shop wine online? An application of the Dirichlet model

  • Stephan Kahl, Geisenheim University, Germany
  • Simone Mueller Loose, Geisenheim University, Germany and University of Southn Australia, Adelaide, Australia
  • Armando M. Corsi, University of South Australia, Adelaide Australia

3. Factors influencing retailers' decision to stock wine: brand or region?

  • Ann-Marie Azzurro, University of South Australia, Australia
  • Larry Lockshin, University of South Australia, Australia
  • Byron Sharp, University of South Australia, Australia
  • Cathy Nguyen, University of South Australia, Australia
  • Svetlana Bogomolova, University of South Australia, Australia


Session 1.2 Managing Uncertainty in the Wine Industry
Location: Russian River Valley Room
Session Chair: Denton Marks, University of Wisconsin-Whitewater, USA

1. Risk perceptions in the wine industry: an exploratory study in Northern Italy

  • Diego Begalli, University of Verona, Italy
  • Roberta Capitello, University of Verona, Italy
  • Maria De Salvo, University of Catania, Italy
  • Barbara Gaudenzi, University of Verona, Italy

2. Vulnerability and resilience in New Zealand's wine industry: a case study from the Marlborough region

  • Nick Cradock-Henry, Landcare Research, Lincoln, New Zealand
  • Joanna Fountain, Lincoln University, New Zealand

3. Investigating supply chain risks in the wine distribution network: empirical evidence from China

  • Yuan Yao, University of Strasbourg, France
  • Jiajia Pan, Institut Monovivo, China

Session 1.3 Measuring Market Performance
Location: Dry Creek Valley Room
Session Chair: John E. Hudelson, Central Washington University, USA

1. Wine improves over time but what about wine revenue? The measurement of revenue inefficiency over time in the French wine sector

  • Samah Jradi, KEDGE Business School, France
  • Tatiana Bouzdine- Chameeva, KEDGE Business School, France
  • Juan Aparicio, Miguel Hernandez University of Elche, Spain

2. Will Austrian tax reforms send wine tourism packing?

  • Albert Stöckl, IMC University of Applied Sciences, Krems, Austria
  • Lena Schachinger, Concircle Management Consulting, Vienna, Austria

 

Break 10:45-11:00AM Bennett Valley Room

 

SESSION TWO: Wednesday, July 26th
11:00AM-12:30PM

Session 2.1 Understanding Wine Purchasing Behavior
Location: Alexander Valley Room
Session Chair: Natalia Velikova, Texas Tech University, USA

1. How country of origins compete and grow

  • Giang Trinh, University of South Australia, Australia
  • Armando Corsi, University of South Australia, Australia
  • Larry Lockshin, University of South Australia, Australia

2. Exploring duplication of purchase patterns between wine buyers residing in different regions

  • Armando Maria Corsi, University of South Australia, Australia
  • Hervé Remaud, KEDGE Business School, France and University of South Australia, Australia
  • Belinda Chiera, University of South Australia, Australia

3. Do people buy wine and beer differently in rural versus urban cities?

  • Armando Maria Corsi, University of South Australia, Australia
  • Dale F. Duhan, Texas Tech University, USA
  • Jennifer Latch, Texas Tech University, USA
  • Hervé Remaud, KEDGE Business School, France and University of South Australia, Australia

4. Consume less, consume better: the case of wine in moderation message

  • Charlotte Massa, Université de Strasbourg, France
  • Sébastien Bédé, Université de Strasbourg, France


Session 2.2 Supply Chain and Exporting Issues
Location: Dry Creek Valley Room
Session Chair: Damien Wilson, Sonoma State University

1. Doing business between two emerging economies: the entry and perspective of Brazilian wineries in China

  • Natalia Carrão Winckler, Federal University of Rio Grande do Sul, Brazil
  • Jessica Moreira Maia Souto, Federal University of Rio Grande do Sul, Brazil
  • Aurora Carneiro Zen, Federal University of Rio Grande do Sul, Brazil
  • Daniela Callegaro-de-Menezes, Federal University of Rio Grande do Sul, Brazil

2. Resilience in wine supply chains

  • Mark M.J. Wilson, Lincoln University, New Zealand
  • Sharon L. Forbes, Lincoln University, New Zealand

3. Supporting export programs under demand uncertainty through labelling postponement

  • Mauricio Varas, Diego Portales University, Chile
  • Franco Basso, Diego Portales University, Chile
  • Susan Cholette, San Francisco State, USA
  • Alejandro Mac Cawley, Pontifcia Universidad Catolica de Chile, Chile
  • Sergio Maturana, Pontifcia Universidad Catolica de Chile, Chile

 
Session 2.3 Industry Perspectives on Sustainability
Location: Russian River Valley Room
Session Chair: Ian Malcolm Taplin, Wake Forest University, USA

1. Adaption Strategies of Bordeaux's winemakers to face climate change

  • A. Alonso Ugaglia, Bordeaux Sciences Agro, Gradignan, France
  • E. Giraud-Héraud, University of Bordeaux, France
  • S. Pérès, Bordeaux Sciences Agro, Gradignan, France and University of Bordeaux, France
  • Y. Surry, Swedish University of Agricultural Sciences Uppsala, Sweden

2. Sustainability and its impact on Chile's vineyards

  • Lionel Valenzuela Oyaneder, Federico Santa María Technical University, Chile
  • Daniel Moscovici, Stockton University, USA
  • Juan Tapia Gertosio, Federico Santa María Technical University, Chile
  • Fernando Yanine, Finis Terrae University, Chile

3. A toast... or toasted?  Social-ecological exploration of wine regions, transformation and climate change

  • Erin Upton, Portland State University, USA

4. Doing but not believing.  Why wineries engage in sustainability practices

  • Nathalie Spielmann, NEOMA Business School, France


Lunch:
12:30 - 1:15 p.m. Ballroom A 

 

SESSION THREE: Wednesday, July 26th
1:15-2:45PM

Session 3.1 Managerial Approaches
Location: Dry Creek Valley Room
Session Chair: Benoît Lecat, California Polytechnic State University, USA

1. Philanthropy in the global wine industry: an exploratory study part 1: cross-national qualitative analysis

  • Sharon Forbes, Lincoln University, New Zealand
  • Rosana Fuentes Fernández, Universidad San Jorge, Spain
  • Armand Gilinsky, Sonoma State University, USA

2. Philanthropy in the global wine industry: an exploratory study part 2: cross-national quantitative analysis

  • Sharon Forbes, Lincoln University, New Zealand
  • Rosana Fuentes Fernández, Universidad San Jorge, Spain
  • Armand Gilinsky, Sonoma State University, USA
  • Marc Dressler, University of Ludwigshafen, Germany
  • Armando Maria Corsi, University of South Australia, Australia

3. Teamwork in wine business education: a case of collaboration between the local wine industry and academia

  • Virlena Crosley, Linfield College, USA
  • Russ Paine, Linfield College, USA
  • Sharon Wagner, Linfield College, USA
  • Jeff Peterson, Linfield College, USA
  • Ellen Brittan, Linfield College, USA

4. The impact of marketing directors of entrepreneurial practices in North Carolina wineries

  • Pia A. Albinsson, Appalachian State University, USA
  • G. David Shows, Appalachian State University, USA
  • James Stoddard, Appalachian State University, USA

 

Session 3.2 Sustainability and its Link with Customers
Location: Alexander Valley Room
Session Chair: Sophie Ghvanidze, Geisenheim University, Germany

1. Is there a future for steep slope wine growing? Combining producer and consumer perspectives towards economically sustainable concepts

  • Larissa Strub, Geisenheim University, Germany
  • Simone Mueller Loose, Geisenheim University and University of South Australia, Australia

2. Successfully marketing of organic wine: a qualitative analysis of producers and retailers

  • Evelyn Pabst, Geisenheim University, Germany
  • Gergely Szolnoki, Geisenheim University, Germany
  • Roland Herrmann, Giessen University, Germany

3. What does 'sustainable wine' mean to consumer? An exploratory study in France and Italy

  • Roberta Capitello, University of Verona, Italy
  • Lucie Sirieix, Montpellier SupAgro, France

 

Session 3.3 Wine Ratings and Raters
Location: Russian River Valley Room
Session Chair: Pierre Mora, KEDGE Business School, Bordeaux, France

1. If Parker likes it, what's wrong with me? A critique of wine ratings as a psychological scaling

  • Denton Marks, University of Wisconsin-Whitewater, USA

2. Do wine judges give higher scores to wines made with less known grape varieties?

  • Florine Livat, KEDGE Business School & Bordeaux Wine Economics, France
  • Hervé Remaud, KEDGE Business School, France and University of South Australia, Australia

3. 3rd party expert wine ratings and wine performance in the U.S. wine market: who's the fairest of them all?

  • Christian Bushardt, Louisiana Tech University, USA
  • Barry J. Babin, Louisiana Tech University, USA

4. An exploration of tail dependence between Robert Parker and Neal Martin en primeur wine ratings

  • Don Cyr Brock University, Canada
  • Lester M.K. Kwong, Brock University, Canada
  • Ling Sun, Brock University, Canada


Break 2:45-3:00AM Bennett Valley Room


SESSION FOUR: Wednesday, July 26th
3:00-4:00PM

Session 4.1 The Role of Tradition in the Wine Industry
Location: Dry Creek Valley Room
Session Chair: Coralie Haller, University of Strasbourg, France

1. Sustaining a market in the face of change: Bordeaux classified growth wines market

  • Stephane Ouvrard, KEDGE Business School, France
  • Ian Malcolm Taplin, Wake Forest University, USA

2. The advertising of Burgundy wine since the beginning of viticulture

  • Claude Chapuis, Burgundy School of Business, France

3. Burgundy's vineyards during World War 1

  • Claude Chapuis, Burgundy School of Business, France

 

Session 4.2 Case Study Workshop
Locations: Russian River Valley Room
Session Chairs: Mary Barrett, University of Woolangong, Australia, and Armand Gilinsky, Sonoma State University

1. The magnificent five of the Catalan far west

  • Agusti Casas, University of Barcelona, Spain
  • Marieshka Barton, Sonoma State University, USA
  • Daniel Rajmil, University of Barcelona, Spain

2. Georgian wine museum is making a strategic decision

  • Tatiana Bouzdine-Chameeva, KEDGE Business School, France
  • Natalia Velikova, Texas Tech University, USA

3. Sula vineyard video case study

  • Astha Sen, Sonoma State University, USA
  • Armand Gilinsky, Sonoma State University, USA

4. Niche construction and entrepreneurship in the wine business

  • James A. Downing, California State University, Chico, USA


Transportation from SSU to Hyatt: 4:00PM
 
Transportation from Hyatt to Hamel Family Winery: 5:45PM
 
Buffet Dinner at Hamel Family Winery, Sonoma Valley: 6:30-9:30PM 
Join us for a relaxed evening celebrating the Mexican-American heritage of California, with Mexican cuisine and a wandering mariachi band. You will be greeted with a welcome drink from our host winery, the friendly Hamel Family Wine estate with its award winning wines and modern architecture. Dine on their outdoor patio overlooking the vineyards, and enjoy an overflowing buffet of Mexican-American delicacies. Please bring a bottle of wine from your country to share.


Transportation from Hamel Family Winery to Hyatt: 9:30PM

Arrive back at Hyatt: 10:30
 

Day Three: Thursday, July 27, 2017 (SSU, Student Center)
 
Transportation from Hyatt to SSU: 8:00AM
 
Coffee Reception: 8:30AM Ballroom A

 

SESSION FIVE: 9:00-10:45AM

Session 5.1 A Better Understanding of Wine Consumers
Location:  Alexander Valley Room
Session Chair: Guenter Schamel, Free University of Bozen-Bolzano, Italy

1. An analysis of wine consumers' environmental values, ethical concerns and health consciousness

  • Sophie Ghvanidze, Geisenheim University, Germany
  • Natalia Velikova, Texas Tech University, USA
  • Tim H. Dodd, Texas Tech University, USA

2. Profiling the luxury wine buyer in America

  • Liz Thach, Sonoma State University, USA
  • Janeen Olsen, Sonoma State University, USA

3. From non-drinkers to drinkers: the wine adoption journey and the key adoption factors among Chinese consumers

  • Lishi Zeng, Geisenheim University, Germany
  • Gergely Szolnoki, Geisenheim University, Germany
  • Simone Mueller Loose, Geisenheim University, Germany
  • Larry Lockshin, University of South Australia, Australia
  • Armando Corsi, University of South Australia, Australia
  • Justin Cohen, University of South Australia, Australia
  • Tatiana Bouzdine-Chameeva, KEDGE Business School, France

4. Young Chinese consumers and their first wine experience

  • Joanna Fountain, Lincoln University, New Zealand
  • Zhu Mingfang, Jinan University, China

 

Session 5.2 Marketing of Wine Terroir and Territories
Location: Dry Creek Valley Room
Session Chair: Donna Sears, Acadia University, Canada

1. How can you improve the reputation of a territorial brand?

  • David Menival Burgundy School of Business, France
  • Steve Charters, Burgundy School of Business, France

2. Location-specific advantages in the wine industry-from terroirs to territories

  • Steve Charters, Burgundy School of Business, France
  • Jean-Guillaume Ditter, Burgundy School of Business, France

3. German wine consumers and new grape varieties: a choice-based conjoint analysis

  • Lucas Nesselhauf, Heilbronn University, Germany
  • Ruth Fleuchaus, Heilbronn University, Germany
  • Ludwig Theuvsen, University of Göttingen, Germany

4. Using data mining to classify terroir specific aromatic profiles of true-to-type wines from Burgenland, a district of Austria

  • Wolfram C. Rinke, University of Applied Science Burgenland, Austria
  • Albert F. Stöckl, University of Applied Science Krems, Austria

 

Session 5.3 Wine Marketing in a Digital Age
Location: Russian River Room
Session Chair: Ray Johnson, Sonoma State University, USA

1. The joy of wine: exploring emotions on wine websites

  • Christine Pitt, Royal Institute of Technology (KTH), Sweden
  • Emily Treen, Simon Fraser University, Canada
  • Leyland Pitt, Simon Fraser University, Canada
  • Jan Kietzmann, Simon Fraser University, Canada
  • David Hannah, Simon Fraser University, Canada
  • Richard Watson, University of Georgia, USA
  • Tek Thongpapanl, Brock University, Canada

2. How wine marketers can use social media network analysis to assess, develop, and leverage their social media network presence: an example using the search term "penfolds" and the social media sites Twitter and Instagram

  • David L. Dean, Lincoln University, New Zealand
  • Sharon L. Forbes, Lincoln University, New Zealand

3. Imagine that! Ad-induced telepresence for online wine applications

  • Nathalie Spielmann, NEOMA Business School, France
  • Kirsten Cowan, NEOMA Business School, France
  • Clovis Griffart, NEOMA Business School, France
  • Esther Horn, NEOMA Business School, France

4. Considering the effects of perceived website personality on wine purchases in m-commerce and why gender matters

  • Jean-Eric Pelet, ESCE Paris, France

 

Break: 10:45-11:00AM Knights Valley Room


SESSION SIX: 11:00AM - 12:30PM

Session 6.1 Wine Tourism
Location: Russian River Room
Session Chair: Pia A. Albinsson, Appalachian State University, USA

1. The Wolfville Magic Winery Bus: profiles and segmentation of wine tourists in a nascent North American cool-climate wine region

  • Donna Sears, Acadia University, Canada
  • Terrance Weatherbee, Acadia University, Canada

2. Culinary wine tourism: exploring the theory of experiential consumption

  • Guenter Schamel, Free University of Bozen-Bolzano, Italy

3. Comparing purchase and experience motivated winery visitors

  • Bonnie Farber Canziani, University of North Carolina Greensboro, USA

4. Does satisfaction trigger purchase: the case of winery visit experience

  • Sébastien Bédé, Université de Strasbourg, France
  • Charlotte Massa, Université de Strasbourg, France

5.  Wine tourism in the Côte Chalonnaise: an emerging destination

  • Laurence Cogan-Marie, Burgundy School of Business, France
  • Joanna Fountain, Lincoln University, New Zealand

 

Session 6.2 Marketing and the Wine Purchase Decision
Location: Alexander Valley Room
Session Chair: Luca Rossetto, Centro Interdipartimentale per la Ricerca Viticola ed Enologica, Italy

1. How consumptions occasions shape consumer preferences: a discrete choice experiment approach

  • Armando Maria Corsi, University of South Australia, Australia
  • Justin Cohen, University of South Australia, Australia
  • Larry Lockshin, University of South Australia, Australia

2. More than wine. Analyzing the importance of terroir for different products in different markets?

  • Lara Agnoli, Burgundy School of Business, France
  • Steve Charters, Burgundy School of Business, France
  • Valériane Tavilla, Burgundy School of Business, France

3. Wine store brands and consumer perceptions

  • Yosr Ben Tahar, Université de Strasbourg, France
  • Charlotte Massa, Université de Strasbourg, France

4. Counterfeit French wines: a review

  • Benoit Lecat, California Polytechnic State University, USA
  • Claude Chapuis, Burgundy School of Business, France
  • Joelle Brouard, Burgundy School of Business, France

  

Session 6.3 Management Strategy
Location: Dry Creek Valley Room
Session Chair: Armand Gilinsky, Sonoma State University, USA

1. An exploratory cluster analysis of the wineries in the DO Emporda

  • Agustí Casas, Universitat de Barcelona, Spain
  • Esther Subirà, Universitat de Barcelona, Spain
  • Pilar Presas, Universitat de Barcelona, Spain
  • Merce Bernardo, Universitat de Barcelona, Spain

2. Relationship between business model and strategy in the wine industry: an exploratory study

  • Ouvrard Stéphane, KEDGE Business School, Bordeaux, France
  • Spiga Antonio, DCU Dublin, Ireland

3. Strategic foundations of Grand Curs

  • Kjell Toften, University of Tromsø, Tromsø, Norway
  • Pierre Mora, KEDGE Business School, Bordeaux, France
  • Trond Hammervoll, University of Tromsø, Harstad, Norway

4. Environment effects on entrepreneurial thinking in the Northern California wine industry

  • Armand Gilinsky, Jr., Sonoma State University, USA
  • Robert Eyler, Sonoma State University, USA
  • Sandra K. Newton, Sonoma State University, USA
  • James A. Downing, California State University, Chico, USA


Lunch: 12:30-1:15PM Ballroom A


SESSION SEVEN: 1:15-2:45PM

Session 7.1 Wine Sales and Trends
Location: Alexander Valley Room
Session Chair: Tom Atkin, Sonoma State University

1. Hot weather-cool drinks: is day temperature associated with retail sales of alcoholic beverages

  • Martin Hirche, University of South Australia, Australia
  • Juliane Haensch, University of Adelaide, Australia
  • Larry Lockshin, University of South Australia, Australia

2. The choice of adopting the "Rive" sub-appellation in the marketing the Prosecco sparkling wine

  • Luigi Galletto, Centro Interdipartimentale per la Ricerca Viticola ed Enologica Italy
  • Luigino Barisan, Centro Interdipartimentale per la Ricerca Viticola ed Enologica, Italy
  • Luca Rossetto, Centro Interdipartimentale per la Ricerca Viticola ed Enologica, Italy
  • Vasco Boatto, Centro Interdipartimentale per la Ricerca Viticola ed Enologica, Italy

3. The market of rosé wines in Italy: an hedonic price analysis on retail channel

  • Luca Rossetto, University of Padova, Italy
  • Luigi Galletto, University of Padova, Italy

 
Session 7.2 Wine Marketing in Eastern and Southern Europe
Location:  Russian River Valley Room
Session Chair: Albert F. Stöckl, University of Applied Science Krems, Austria

1. Eastern European wine industry's two-prong approach to marketing

  • John E. Hudelson, Central Washington University, USA

2. Wine trails in the Czech Republic

  • Martin ‪Prokeš, ‬ Mendel University in Brno, Czech Republic‬‬‬‬

3. Profiling the new wine consumers in Poland

  • Renata Schaefer, Sonoma State University, USA
  • Liz Thach, Sonoma State University, USA
  • Janeen Olsen, Sonoma State University, USA

4. Does terroir matter for wine and wine destination marketing? The case of Greek wines and wine consumers

  • Marianna Sigala, University of South Australia, Australia
  • Maroula Dimopoulou, Aristoteles University, Greece


Session 7.3 Wine Industry Development and Growth
Location: Dry Creek Room
Session Chair: James A. Downing, California State University, Chico, USA

1. Country resources and competitive advantage in the international market: a study of the Brazilian wine industry

  • Natália Carrão Winckler, Federal University of Rio Grande do Sul, Brazil
  • Aurora Carneiro Zen, Federal University of Rio Grande do Sul, Brazil
  • Frédéric Prévot, Kedge Business School, France

2. Shaping a wine territory and its development: the case of the Okanagan, British Columbia

  • Malida Mooken, University of British Columbia, Okanagan campus, Canada
  • Jacques-Olivier Pesme, KEDGE Business School, Bordeaux, France
  • Roger Sugden, University of British Columbia, Okanagan campus, Canada

3. Using proximity theory to understand actor engagement in the French Wine Industry

  • Jodie Conduit, University of Adelaide, Australia
  • Coralie Haller, University of Strasbourg, France

4.  Wine Tourism and Staff Training in a Novice Wine Region: The Case of Northern Virginia

  • Jennifer L. Blanck, Burgundy School of Business, France
  • Laurence Cogan-Marie, Burgundy School of Business, France
  • Lara Agnoli, Burgundy School of Business, France


Break 2:45-3:00PM Knights Valley Room

 

SESSION EIGHT: 3:00-4:00PM (Round Table Discussions)

Session 8.1 Wine and Intellectual Property, Implications for Innovation, Legislation, Marketing and Branding
Location: Alexander Valley Room

This session will explore the issues surrounding intellectual property with particular reference to the global wine industry.  Included in the discussion will be the evolving legal landscape around geographic indications at international, national, and state levels.

Panel Participants:

  • Leyland Pitt, Dennis F. Culver Chair of Business, Beedie School of Business, Simon Fraser University, Vancouver, Canada
  • Hope Jensen Schau, Gary M. Munsinger Chair in Entrepreneurship and Innovation, Eller School of Business, University of Arizona
  • David Hannah, Professor of Management, Beedie School of Business, Simon Fraser University, Vancouver, Canada
  • Jeremy de Beer, Professor and Director of Open A.I.R., Faculty of Law, University of Ottawa, Ottawa, Canada
  • Jan Kietzmann, Professor of Innovation, Beedie School of Business, Simon Fraser University, Vancouver, Canada
  • Tek Thongpapanl, CCOVI Fellow and Professor of Marketing and Product Innovation, Goodman School of Business, Brock University, St. Catherines, Canada
  • David Castle, Vice-President of Research, University of Victoria, Victoria, Canada

Session 8.2 Wine tourism experience, the role of heritage and terroir, and the differences between 'Old World' and 'New World' wine regions.
Location: Dry Creek Room

This session looks more closely at the wine tourism experience, focusing in particularly on the role of heritage and terroir to this experience, and the difference between 'Old World' and 'New World' wine regions.

Panel Participants:

  • Joanna Fountain, Senior Lecturer in Tourism Management, Faculty of Environment, Society and Design, Lincoln University Lincoln, Christchurch, New Zealand
  • Michael V Conlin, FIH, Professor, Okanagan School of Business, Okanagan College Kelowna, British Columbia, Canada
  • Albert Franz Stockl, Program Director, International Wine Business, University of Applied Sciences, Krems, Austria
  • Steve Charters MW, Professor of Marketing, Burgundy School of Business, Dijon, France,
  • Natalia Velikova, Associate Professor, Hospitality and Retail Management, Texas Tech University, Lubbock, Texas

Session 8.3 How California's Universities and Colleges are providing
the optimal workforce to the local industry

Location: Russian River Valley Room

Many universities and colleges in California have developed programs and operations that are helping the local wine industry to recruit students who are trained and ready to work in their structure. This session will focus on what factors are necessary to create and maintain these programs and partnerships with industry

Panel Participants:

  • Benoît Lecat, California Polytechnic State University, USA
  • Alfredo Koch, Hancock in Santa Maria, USA
  • Liz Thach, Sonoma State University, USA
  • Kevin Sea, Santa Rosa Junior College, USA

Transportation from SSU to Hyatt: 4:00PM
 
Transportation from Hyatt to Francis Ford Coppola Winery: 6:15PM

 
Gala Dinner at Francis Ford Coppola Winery, Alexander Valley: 7:00-10:30PM
Get ready to celebrate at the magnificent Alexander Valley wine estate of the legendary Hollywood producer, Francis Ford Coppola. Enjoy a welcome glass of sparkling wine on the terrace along with a first course of tasty appetizers. Take a tour of the winery museum where you will see Francis' Oscar awards and props for his many movies, including "The Godfather" and "Apocalypse Now". Marvel at the huge swimming pool that is part of the wine tourism experience. Then get ready to be spoiled with a four-course meal featuring local Sonoma specialties, where each course is paired with two estate wines. Best Paper Awards will be announced during dinner. After dinner put on your dancing shoes and join us on the Pavilion dance floor for a few songs.


Transportation from Francis Ford Coppola to Hyatt 10:30

 

Arrive back at Hyatt by 11:00

 
Day 4: Friday, July 28, 2017 (Optional Field Trip)
 
Visit to three Sonoma County wineries, including lunch: 9:00AM-4:00PM

Board van at 8:45am in Hyatt Parking Lot.

Vans depart at 9am, and will return to Hyatt between 4:00 and 4:30pm

Contact SBE
Contact SSU
Sonoma State University School of Business and Economics. Reach.
1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377