Wine Rows

Certificate in Wine Entrepreneurship

Strategies for Building & Growing Your Wine Business

February 21- April 11, 2019
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The Wine Entrepreneurship Certificate is an 8 week lecture-workshop course offered every other Spring semester and designed to give principals of small wine businesses and those aspiring to start a business in the wine industry the time and guided focus to develop a successful business plan.  Over 8 weeks participants will be exposed to key aspects of the wine business including the regulatory climate for making and selling wine, financial frameworks to develop a vineyard and winery or create a virtual brand and different models for profitability.

Reflecting on their ground-level concept for their business students will work to further define and polish their business mission and vision.  Through the examination of strategic business management theories and practices students will explore the current industry environment, their own strengths and weaknesses and the possible threats and opportunities within the industry as they lay down the foundation of their business plan.

Students will hear from industry leaders and veterans who will describe their experiences and lessons learned. By the end of the course every participant will have the tools and frameworks to critically evaluate the competitive landscape and make decisions on a course of action.
Deliverable:  A written business path and its presentation developed and honed over 8 weeks.

Instructor: Anisya Fritz, Ph.D.

Dates: February 21 - April 11, 2019

Meetings: Thursday evenings, 6-9pm
Wine Spectator Learning Center, SSU

Course Fee: $1200 ($1100 If registered by 2/719)

Course Texts (Optional but recommended if you are new to strategic planning or the wine industry)

Essentials of Strategic Management (Fifth Edition)
David Hunger and Thomas Wheelan (2011).

The Complete Idiots Guide to Starting and Running a Winery
Thomas Pellechia (2008).

Previous Guest Speakers

Dan Aguilar, Vice President, North Bay Commercial Banking Region Manager at Mechanics Bank

Jeanette Tan, Owner, QB Winery Solutions

Ron Scharman, Chief Executive Officer, Astra Digital Marketing Services

Jay Behmke, Partner, Behmke Law and Managing Director at Yao Family Wines

Apply For Spring 2019



About the Instructor: Anisya Thomas Fritz, Ph.D., is a Proprietor of Lynmar Estate, a family-owned producer of ultra premium Pinot Noir and Chardonnay, where she serves as the Director of Marketing and Consumer Sales. She is also co-founder of the Fritz Institute, a not-for-profit organization that works on improving the system of humanitarian aid and disaster relief around the world, and LynnCo Supply Chain Solutions, a logistics provider, where she is the CEO and Chairman of the Board.
The author of numerous articles on competitive strategy, international entrepreneurship, and humanitarian relief, Dr. Fritz has published in leading journals such as the Harvard Business Review, Strategic Management Journal, and the Journal of International Business Studies.
Previously, Dr. Fritz was an associate professor at Florida International University in Miami and a Visiting Professor at the Stockholm School of Economics in Stockholm, Sweden. She received her B.A. at Loyola College in Maryland and her M.S. and Ph.D. at Virginia Tech in Blacksburg, Virginia.


Contact SBE
Contact SSU
Sonoma State University School of Business and Economics. Reach.
1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377