Distribution Category


Thach, L., Cuellar, S., Simpson, D. & Colgan, T. (2011). "Wine pricing strategies in good times and bad," Practical Winery & Vineyard Journal. Vol. 32, No. 1, Pg. 79-103.

Sirieix, L., Remaud, H., Lockshin, L., Thach, L. & Lease. T., (2011, in Press). "Determinants of restaurant's owners/managers selection of wines to be offered on the wine list," Journal of Retailing and Consumer Services.

Thach, L. (July/Aug. 2008). "Employing 100% winery-direct strategy in California," Practical Winery & Vineyard. Vol. 29, No. 5, Pg. 64-75.

Thach, L. & Olsen, J. (2006). "Building Strategic Partnerships in Wine Marketing: Implications for Wine Distribution," Journal of Food Products Marketing, Vol. 12, No. 3.

Thach, L. & Olsen, J. (March 2005). "Keys to Becoming a Wholesale Success," Wine Business Monthly. Vol. 12, No. 3. Read the full article here.