Ecommerce & Social Media Category

Ecommerce & Social Media

Szolnoki, G. Thach, L. & Kolb, D. ed. (2016). Successful Social Media and Ecommerce Strategies in the Wine Industry. NY: Palgrave Macmillian. Available on Amazon

Thach, L. Lease, T. & Barton, M. (2016). Exploring the Impact of Social Media Practices on Wine Sales in US Wineries.  Journal of Direct, Data and Digital Marketing Practices. 17(4).

Kolb, D., & Thach, L., (2016). Analyzing German Winery Adoption of Web 2.0 and Social Media. Journal of Wine Research, 27(3), 226-241.

Szolnoki, G, Hoffmann, C., Taits, D. und Thach, L. (2014), Alte Welt gegen Neue Welt: Social Media im Vergleich. Der Deutsche Weinbau, 14 (25-26), p. 16-18.

Thach, L., Olsen, J. & Lease T. (2014). Selling Wine Online: Which Winery Ecommerce Practices Promote Highest Sales? Wine Business Monthly, Oct. 7, 2014.  Available at:

Thach, L., Lease, T., Szolnoki, G. & Hoffmann, C. (2014).  Three Secrets of Successful Wine Social Media., July 8. 2014. Available at:

Thach, L. (2014).  "Using Social Media in China to Promote Wine & Spirits.", Jan. 8, 2013.  Available at:

Thach, L.  & Kolb, D. (2013). "Five Examples of Social Media ROI in the Wine Industry.", Nov. 18 , 2013.  Available at:

Thach, L. & Bruwer, J. (2012). "Using Social Media to Promote Wine Tourism", January 2012. Read the article here.

Thach, L. & Rosenberg, J. (2011) "Current & Future Trends in Social Media for Wine Tourism." 2011 Wine Tourism Conference, Napa, California, Nov. 16-17. 2011. Invited presentation.

Newton, S., & Nowak, L. (2011). "An Exploratory Study on Winery Websites and Social Media: A Global Perspective," Proceedings of 40th Annual Meeting Western Decision Sciences Institute, Portland, Oregon, April 2011.

Thach, L. (2010). "Wine Blogs -Expressing Diverse Wine Opinions in a New Realm of Online Wine Relationship Marketing," Proceedings of the 5th International Conference of the Academy of Wine Business Research. Auckland, New Zealand. 

Thach, L. (2009). "Wine 2.0 - The Next Phase of Wine Marketing? Exploring US Winery Adoption of Wine 2.0 Components," Journal of Wine Research, 20.2.

Gilinsky, A., Casas, A., Subira, E., & Huertas, R. (2008). "Relevant attributes for wine selling on the Web," Proceedings of 4th Association of Wine Business Research Conference, Siena, Italy.

Thach, L. (June 2009). "Tips to Market Wine to Millennials - An Emphasis on Wine 2.0." www.winebusiness.comRead the full article here.  

Nowak, L. & Newton, S. (2008). "Using winery web sites to launch relationships with Millennials," International Journal of Wine Business Research. Vol. 20, Issue 1, Pg.53-67.

Gilinsky, A., Thach, E., & Thompson, K. (2003). "Connectivity and communication: a study of how small wine businesses use the Internet," Journal of Small Business Strategy 14(2), Pg. 37-55.

Thach, L. & Eaton, C. (May 2001). "E-Commerce Adoption in the Wine Industry." Wine Business Monthly, 8(5), Pg. 31-33. Read the full article here