Economics Category


Chang, K.J., Thach, L., & Olsen, J. (2016). Wine and Health Perceptions: Exploring the Impact of Gender, Age and Ethnicity on Consumer Perceptions of Wine and Health. Wine Economics and Policy. Available at:

Covarrubias, J. & Thach, L. (2015, In Press). Wines of Baja Mexico: A Qualitative Study Examining Viticulture, Enology, & Marketing Practices. Wine Economics & Policy Journal, Vol. 4, Issue 2, December 2015, Pages. Available at:

Thach, L. & Olsen, J. (In Press, 2015). "Profiling the High Frequency Wine Consumer by Price Segmentation in the US Market." Wine Economics and Policy Journal. Available at:

Mozell, M. & Thach, L. (2014). The Impact of Climate Change on the Global Wine Industry: Challenges & Solutions. Wine Economics and Policy Journal. Vol. 3, Issue 2.  Advance copy available at:

Thach, L. (2014). Argentina's Wineries Grapple with Economic Difficulties: A weaker currency and painful inflation is increasing production costs. Wine Spectator, April 7, 2014. Available at:

Jordan, D., Newton, S.K., Gilinsky, A. (2014) Which Wineries Did Best over the Recession? Wine Business Monthly, 21(2), February, 134-139.

Cuellar, S. (2013), "Differential effects of Brand, ratings and region on willingness to pay: a hedonic price approach", Journal of Wine Research.

Cuellar, S., Colgan, T., Hunnicutt, H., Ransom, G., (2010). "The demand for wine in the USA," International Journal of Wine Business Research. Vol. 22, Issue 2, Pg.178-190.

Cuellar, S., & Huffman R., (2008). "Estimating the Demand for Wine Using Instrumental Variable Technique,"

Cuellar, S., Karnowsky, D., & Acosta, F., (2008). "The Sideways Effect: A Test for Changes in the Demand for Merlot and Pinot Noir Wines," Read the full article here 

Cuellar, S., & Karnowksy, D., (2008). "Price, Promotion and Profits," Wine Business Monthly (July 2008). Read the full article here.

Cuellar, S. (2008). "The Sideways Effect," Wines and Vines (December 2008). Read the full article here.

Cuellar, S., Lucey, A., & Ammen, M., (2006). "Understanding the Law of Demand," Wine Business Monthly (March 2006). Read the full article here.

Cuellar, S., & Lucey, A., (2005). "Forecasting California wine Grape Supply Cycles," Wine Business Monthly (December 2005). Read the full article here