Wine Tourism Category

Wine Tourism

Thach, L. & Charters, S. ed (2016). Best Practices in Global Wine Tourism. NY: Miranda Press. Available on Amazon and at:

Cuellar, S. (2015). Experiential Marketing and Long-term Sales. Journal of Travel & Tourim Marketing, 32: 534-553.

Thach, L. (2014).  Call of the Vine: Exploring Ten Famous Vineyards and Napa and Sonoma.  NY: Miranda Press. (BOOK)

Thach, L. (2014).  "Malbec and Empanadas:  Wine Tourism in Argentina Healthy But Still Some Challenges., March 25, 2014.  Available at:

Thach, L. (In Press, 2014).  "Emerging Issues in Wine Tourism," chapter in Lee, K (editor). Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy.  NY: Apple Academic Press (Division of CRC Press with Taylor & Francis).

Thach, L. (2013).  "Five Top Wine Experiences in Sonoma County."  Taste California Travel - Drives & Destinations.  Nov. 4, 2013.  Available at:

Thach, L. (2013). "Sonoma County Wineries Push the Envelope on Innovative Wine Tourism Experiences.", October 21, 2013.  Available at:

Bruwer, J. & Thach, L. (2013). "Wine tourists' use of sources of information when visiting a USA wine region." Journal of Vacation Marketing, 19(3) 221-237. Available at:

Thach, L. (2015. "Is Azerbaijian the Second Oldest Wine Growing Region?, Jan.19, 2015. Available at:

Thach, L. (2013). "12 Best Practices in Global Wine Tourism - Part 2." Fine Wine & Liquor, NO. 71, pgs. 44-47, Jan 2013 issue. (Published in Chinese and English)

Thach, L. (2012). "Best Practices in Global Wine Tourism". Invited presentation at First Helanshan Mountains' East Piedmont Wine Festival & the Fourth China (Ningxia) Horticultural Exposition, August 20 - September 1, 2012, Yinchuan City, Ningxia, China.

Thach, L. (2012). "Wine Tourism for History Buffs -- Do You Really Know the Historic Wine Regions of America?",  May 29, 2012. Read the article here.

Thach, L. (2012). "12 Best Practices in Global Wine Tourism - Part 1", Fine Wine & Liquor, NO. 7, pgs.50-53, Nov 2012 issue. (Published in Chinese and English.)

Bruwer, J. & Thach, L. "Wine tourists' use of sources of information when visiting a USA wine region." Journal of Vacation Marketing.

Thach, L. & Bruwer, J. (2012). "Using Social Media to Promote Wine Tourism", January 2012. Read the article here.

Thach, L. & Rosenberg, J. (2011) "Current & Future Trends in Social Media for Wine Tourism." 2011 Wine Tourism Conference, Napa, California, Nov. 16-17. 2011. Invited presentation.

Thach, L. (2011). "US Wine Terroir and Tourism." Invited Paper at UniCeSV Wine & Territory Conference, University of Florence, Florence, Italy, September 17, 2011.

Thach, L. (2011). "Dirt Attractions: Do Terroir and Wine Tourism Work Together?" Sept. 28, 2011. Read the article here.  

U. Orth, A. Stöckl, T. Bouzdine-Chameeva,, J. Brouard, A. Cavicchi, M. Faraoni, M. Larreina, B. Lecat, J. Olsen, C. Rodriguez-Santos, C. Santini, R. Veale and D. Wilson.  (2011). The Role of Tourism Experiences in Attaching Consumers to Regional Brands. Proceedings of 6th Academy of Wine Business Research Conference, Bordeaux, France, June 9-10, 2011.

Olsen, J. (2009). "At-destination Visitor Decision Making in a Wine Tourism Context," Presentation at The International Academy of Culture, Tourism and Hospitality Research 6th Symposium, Vienna, Austria, June 1-3, 2009.

Thach, L. (Sept. 2009). Wine from China's Silk Road: The Challenges of Implementing a Wine Tourism Strategy. Read the article here.

Thach, L. (2007). Trends in Wine Tourism. Wine Business Monthly,Vol. 14, No. 8, p 86-89. Read the article here.