Wine Rows

Wine Business Case Research Journal

wbcrj-mock-cover-6-final_web.jpgThe Wine Business Case Research Journal (WBCRJ) aims to publish exceptional decision-focused case studies involving real people and real events in the global wine business context. Multimedia cases, as well as cases in traditional document format, will be reviewed for publication.

The WBCRJ is published by the Wine Business Institute at Sonoma State University. The Journal is dedicated to enhancing case research and publishing exceptional teaching cases in an electronic format. A unique feature of this journal is to provide an industry digest of each issue's cases for dissemination, thereby informing global wine researchers and industry practitioners about cutting-edge challenges and possible exemplary solutions. The Journal is open-access and authors retain copyright to their work. Cases will be double blind reviewed and refereed. WBCRJ expects to accept about 20 percent of manuscripts submitted. Cases will be distributed electronically in an open-access format. Instructor's manuals, teaching notes, and other case supplements will be available solely to pre-qualified instructors.

Founding Editor: 
Dr. Armand Gilinsky, Sonoma State University
Associate Editor: Dr. David Rowe 
Associate Editor, North America: Dr. Sergio Canavati
Production Coordinator/Assistant Editor: Valery Vue
Student Editors: Deanna Brown


Published Volumes


Call for Cases - Summer 2018

Sonoma State University's Wine Business Institute is calling for submission of case studies for the online Wine Business Case Research Journal (WBCRJ). Multimedia cases, as well as cases in traditional document format, will be reviewed for publication. We particularly encourage submission of digital, compact (short), and student-authored cases.Cases will be double-blind reviewed and refereed. 

Deadline to submit cases is July 15, 2018.

 Submit to Wine Business Case Research Journal

For questions regarding potential submissions, please email

Editorial Board

  • Mary Barrett, University of Wollongong (Australia)
  • Tatiana Bouzedine-Chameeva, KEDGE Business School (France)
  • Julien Cadot, ISG Paris (France)
  • Martha Corrales Estrada (Mexico)
  • Julien Cusin, University of Bordeaux (France)
  • Marc Dressler, Hochschule Ludwigshafen (Germany)
  • Sharon Forbes, Lincoln University (NZ)
  • Josep Franch, ESADE (Spain)
  • John Gamble, Texas A&M Corpus Christi (USA)
  • Cynthia Ingols, Simmons College School of Management (USA)
  • J. Kay Keels, Coastal Carolina University (USA)
  • Alberto Mattiacci, Sapienza University of Rome, Italian Society Marketing, Eurispes (Italy)
  • Pierre Mora, KEDGE Business School (France)
  • Bill Naumes, University of New Hampshire (USA)
  • Margaret Naumes, University of New Hampshire (USA)
  • Ulrich Orth, Kiel University (Germany)
  • Marlene M. Reed, Baylor University (USA)
  • Dave Rosenthal, Miami University of Ohio (USA)
  • David Rowe (France)
  • Tom Ryan, University of Cape Town (South Africa)
  • Jeff Shay, Washington & Lee University (USA)
  • Javier Silva, IAE Business School (Argentina)
  • Linda Swayne, University of North Carolina, Charlotte (USA)
  • Natalia Velikova, Texas Tech University/Texas Wine Marketing Research Institute (USA)

Thank you to the Sonoma State University Library for assistance with making the WBCRJ go live.

Contact SBE
Contact SSU
Sonoma State University School of Business and Economics. Reach.
1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377