Publicity and Media

The Strategic Communications news and information team serves as the liaison between the University and the news media by communicating stories to local, regional, state and national media outlets via television, radio, print and online media.

The news and information team also is available to on-campus media (STAR, KSUN and SSU-TV), as well as SSU's own NewsCenter.

This page provides useful tools for garnering news coverage and the basis for mounting public relations and marketing campaigns:

Examples of newsworthy events include:

  • Unique department programs
  • Outstanding student achievement
  • Large donations
  • Alumni successes

Examples of promotional tactics include:

  • Analysis or prediction
  • Issue a report
  • Take a stand on a controversial subject
  • Announce an appointment