How to Use Social Media Effectively

Social Media

In today’s world, social media platforms like LinkedIn, Facebook, Twitter, Pinterest, etc. serve as outlets for individual expression as well as an easy means of connecting with others. These platforms have become so prevalent that employers have starting using social media to recruit and evaluate talent. Social media may have originally been intended to connect people socially, but it is now an integral part of the professional world as well. This means you must be mindful of what you are communicating through your social media, intentional about the content you contribute, and vigilant in terms of security.

Social media is also a fantastic networking tool! Think of how many people you are connected to through your social networks online. Each one of those first, second, even third degree connections could be a useful networking contact. The key to online social networking is to monitor your presence, contribute professionally to the online community, and connect while communicating your personal brand.

LinkedIn

Social Media

If you're not already on LinkedIn, you definitely need to be. Basically, it is a site that allows you to connect to people you know. It also allows you to see profiles of anyone else on LinkedIn and gives you ways to connect to them. There are a few ways you can use LinkedIn in a job search:

  • Company Search - One of the best ways to use LinkedIn is if you have a very specific company you are interested in. You search on that company, and hopefully find people who are connected to other people you know. Then, you can ask your personal contact to connect you. allows employers to post jobs on the site. The jobs are usually high quality, professional jobs.
  • Email - If you ever find yourself laid off from your job, try sending out a large email to everyone in your LinkedIn network, letting them know of your situation, and asking for any help or people whom they could put you in touch with.
  • Blog Link - LinkedIn now gives you the ability to link your blog post to your profile. So every time you post a new blog post, it updates on your profile, so anyone looking at your profile will see what you're writing about. It also includes the updated post in the weekly update emails that go out to your connections.

Helpful Tools

U.S. News: How to Use Social Media to Land A Job